Align Mastercard’s and PENNY’s business objectives through a campaign that engaged a younger audience and went beyond traditional retail promotions.
We developed an integrated, amusement park-inspired campaign for the Mastercard × PENNY partnership, creating a consistent brand experience across every touchpoint.
The campaign was brought to life through high-impact activations, including a PortAventura-inspired theme park experience next to PENNY’s flagship store, a Guinness World Record stunt on the Budapest Eye, and themed bus stop installations – generating significant PR coverage and organic reach.
