A key objective for Baumit was to strengthen long-term contractor loyalty, increase purchasing activity, and build a directly accessible, data-driven professional community.
Through the BaumitPlusz program, we created a points-based loyalty and rewards platform alongside an exclusive professional community for contractors.
The digital platform and dedicated Facebook group provide continuous interaction between the brand and contractors, while also encouraging communication within the contractor community itself.
The community is further strengthened through events, trade shows, and professional exhibitions.
