Brand strategy
Positioning
Campaign concept
Content creation
Social media
Influencer launch event
Influencer marketing
02
The business challenge
Mionetto's objective was to increase sales during the key summer season. While the brand enjoyed strong retail distribution, its awareness remained relatively low.
The original brief focused on a promotional campaign, however our analysis showed that the real challenge extended beyond short-term sales activation.
03
The
Solution:
From Promotion to Brand Building
Analysis of the market environment and consumer behaviour revealed that the desired sales results could not be achieved through a traditional promotion alone.
Instead of executing the original promotional brief, we developed an integrated brand-building strategy that positioned Mionetto as a leading player in the Prosecco category.
The strategy was designed to simultaneously increase brand awareness and support commercial objectives, creating both immediate business impact and long-term brand value.
