Strategic partnership
B2B partner activation
Loyalty program management
Partner education
Sales support
Social media
Events & experiences
PWA platform development
02
The business challenge
A key objective for Baumit was to strengthen long-term contractor loyalty, increase purchasing activity, and build a directly accessible, data-driven professional community.
03
The
Solution:
B2B Community Building & Activation
Through the BaumitPlusz program, we created a points-based loyalty and rewards platform alongside an exclusive professional community for contractors.
The digital platform and dedicated Facebook group provide continuous interaction between the brand and contractors, while also encouraging communication within the contractor community itself.
The community is further strengthened through events, trade shows, and professional exhibitions.
04
Results
registered members
0
05
Awards
Lollipop
Events Category – Bronze Award
Sponsorship Category – Silver Award
