As a strategic partner to both The Coca-Cola Company and Coca-Cola HBC, we worked across the brand’s entire marketing ecosystem in close collaboration with its network of agency partners.
Through joint strategic planning, we delivered nationwide consumer campaigns, brand activations, retail, HoReCa and B2B programmes that consistently supported both brand-building and commercial objectives.
During this long-term partnership, we developed several shopper marketing solutions and promotional mechanics that later became both corporate and international best practices.
For The Coca-Cola Company, we created nationwide consumer campaigns and brand activations built around the most relevant consumer insights of their time.
Throughout the partnership, we introduced several pioneering solutions to the Hungarian market. One example was a nationwide promotion launched at the dawn of mobile internet, where every Coca-Cola can purchase rewarded consumers with free mobile internet access. Developed in partnership with Hungary’s leading mobile network operators, the campaign delivered exactly what young consumers wanted most at the time: unrestricted internet access.
In parallel, for Coca-Cola HBC we developed tailor-made shopper marketing, HoReCa and B2B programmes across multiple retail partners, sales channels and brands. Every campaign was built around a dedicated consumer insight, a distinctive creative concept and a bespoke promotional mechanic, while aligning Coca-Cola’s brand communication with each retailer’s commercial objectives.
2 Gold Awards
2 Silver Awards
2 Bronze Awards