Transform Mastercard’s McLaren Formula 1® Team sponsorship into a tangible consumer experience while delivering measurable business results across the MediaMarkt retail network.
A 10-day simulator championship for both amateur and professional participants, culminating in an exclusive pit stop show final and a dedicated MediaMarkt retail promotion. The campaign’s highlight was a true Priceless experience: the amateur winner earned a personal meet-and-greet with Lando Norris.
The integrated activation simultaneously leveraged the value of the McLaren sponsorship, strengthened the Mastercard brand experience, and supported the shared business objectives of Mastercard and MediaMarkt.
