Integrated Campaign Concept
Events & Experiences
Retail Activation
Media planning & buying
Social Media
Performance Marketing (PPC)
Influencer Marketing
Web Development
02
The business challenge
Transform Mastercard’s McLaren Formula 1® Team sponsorship into a tangible consumer experience while delivering measurable business results across the MediaMarkt retail network.
03
The
Solution
A 10-day simulator championship for both amateur and professional participants,
culminating in an exclusive pit stop show final and a dedicated MediaMarkt retail promotion.
The campaign’s highlight was a true Priceless experience: the amateur winner earned a personal meet-and-greet with Lando Norris.
The integrated activation simultaneously leveraged the value of the McLaren sponsorship, strengthened the Mastercard brand experience, and supported the shared business objectives of Mastercard and MediaMarkt.
04
Results
influencer reach
0M
PPC reach
0M
competitor
0
event visitor
0+
Logitech prizes
0
05
Awards
Lollipop
Events Category – Bronze Award
Sponsorship Category – Silver Award
