Align the growth objectives of MOL Move and Mastercard card usage through a shared, experience-driven consumer campaign that could establish a new communication platform and strengthen engagement.
We created a digital-first campaign built around a compelling consumer experience.
A simple user journey and consistent communication encouraged participation while educating consumers about the benefits of card usage, strengthening Mastercard’s visibility and relevance within the campaign.
The creative message was simple: “Break out of the everyday routine. Exciting adventures and rewarding experiences await – both inside and beyond the app.
