"Integrated Campaign Concept
Retail Activation
Events & Experiences
Media planning & buying
Social Media
Content Creation
Influencer Marketing
Organic UGC Generation
02
The business challenge
Align Mastercard’s and PENNY’s business objectives through a campaign that engaged a younger audience and went beyond traditional retail promotions.
03
The
Solution
We developed an integrated, amusement park-inspired campaign for the Mastercard × PENNY partnership, creating a consistent brand experience across every touchpoint.
The campaign was brought to life through high-impact activations, including a Guinness World Record built around the Budapest Eye, large-scale live events and themed bus stop installations, generating significant PR coverage and organic reach.
