Foodnet’s objective was to support sales across four different brands.
The original brief called for separate promotional campaigns for each brand; however, the available budget was not sufficient for any single brand to achieve the desired business impact on its own.
Instead of running four separate promotions, we brought all brands together under a single “Snacking Moments” platform, creating a stronger and more efficient campaign despite the limited budget.
The integrated communication was built around a Messenger chatbot-based prize promotion, supported by influencer collaborations, UGC content, Meta advertising, as well as in-store and OOH activations, all all executed during the summer football season; a period characterised by exceptionally high communication pressure and intense competition for consumer attention.
